It’s an exciting time for the Surface family, as Surface 3 is now added to the lineup with Surface Pro 3. These are two devices that feature the best of a tablet with the ability to replace your laptop. Both are powered by Windows, offer a great pen1 experience, and can run the desktop software and apps your customers want like Office, iTunes, Chrome and Spotify. These two devices are able to fit the needs of various customers, and it’s up to you to help make that connection.
There are a few external differences between the two devices to be aware of. Surface 3 is the thinnest and lightest Surface ever with a 10.8-inch display compared to the 12-inch display on Surface Pro 3. Both devices are lightweight for ease of mobility, with the Surface 3 weighing only 1.37 lbs. compared to the Surface Pro 3 at 1.76 lbs. Don’t worry, both still feature an optically bonded display that’s incredibly sharp and color accurate to help images pop.
Both Surface 3 and Surface Pro 3 come with an amazing multi-angle kickstand. The only difference is that the kickstand on Surface Pro 3 allows for multiple positions and the Surface 3 allows you to adjust the device in three positions.
The difference that will matter most to many of your customers is what’s inside each Surface. Surface 3 and Surface Pro 3 are powered by Intel® processors which will enable customers to multitask, browse the Web and enjoy online media. Surface 3 features the highest performing Intel® Atom™ x7 processor for anyone who is looking for the perfect balance between value and the performance of a laptop. Surface Pro 3 comes with your choice of the Intel® Core™ i3, i5 or i7 processor and is the ultimate in performance and versatility—great for mobile professionals, creators and more. Surface 3 offers 2 or 4 GB of RAM, while Surface Pro 3 offers 4 or 8 GB of RAM. The internal storage maxes out at 128 GB for Surface 3, and Surface Pro 3 maxes out at 512 GB.2
The Surface Pro 3 allows you to connect to a network using WiFi, while the Surface 3 4G LTE 3 capabilities use the Intel® XMM™ 7260 modem. This modem allows you to use your cellular data plan (purchased from mobile provider) to get connectivity when WiFi is not available.
Who is Surface for?
You’re going to find that Surface 3 users will be K-12 students, creative enthusiasts, busy parents and mobile professionals who need access to Windows, Office and other basic desktop apps. These customers will want to do things like run common desktop apps, play touch games, do basic photo editing, browse the Web, send email, and update their social networks. If they occasionally need a burst of power, Surface 3 will still meet their needs.
Surface Pro 3 users are typically college students, creative professionals, and mobile professionals. These are folks that demand pro-level performance from their device. Within the lineup for Surface Pro 3, you’ll find there are options that appeal to all types of power users. Surface Pro 3 is the right choice if your customer wants to work with huge databases or spreadsheets in Office. Or if they want to run advanced and processor intensive applications like Adobe Creative Cloud or AutoCAD. Surface Pro 3 can handle that and more.
Let’s take a closer look at the target customers for Surface 3 and Surface Pro 3.
Questions to ask
While both Surface devices offer exceptional experiences, it’s important to ask the right questions and listen to your customers’ needs to help determine which device will work best for them. Here are some questions to help you get started:
- What is more important to you: screen size or weight?
- What kind of software do you want to run on your Surface?
- How many programs do you need to run simultaneously?
- Do you need to connect to more than one external display?
- How much storage do you think you’ll need built into your device?
- How critical is your budget?
The Brain Inside Surface 3
Surface 3 is the newest tablet to join the Surface family. Not only is it our thinnest and lightest – at $499, it’s also our most affordable Surface. Today we’re going to highlight the all-new Intel® Atom™ x7 processor – the brain that powers everything you do on Surface 3.
Just like Surface Pro 3, Surface 3 is a tablet that can replace your laptop – the new quad-core Intel® Atom™ x7 processor makes it much more than your ordinary tablet. Here’s what makes Surface 3, and the new Intel® Atom™ processor, so different from previous generations.
Surface 3 runs your essential desktop software
Surface 2 was a great device, but it couldn’t run desktop software. Based on customer feedback, we put a powerful Intel® processor into the new Surface 3 so you can run the desktop software you need. So how does the new Intel® Atom™ processor help make Surface 3 great?
- Runs full Windows desktop software, like the full Office suite, iTunes, Spotify, Adobe Photoshop Elements, Chrome and other browsers and web plug-ins
- More powerful 64-bit processor burst speeds up to 2.4GHZ
- Improved multitasking with a quad-core processor and more RAM – up to 4GB RAM in Surface 3 (128GB)
Why Intel® Atom™ processor? Why now?
The quad-core Intel® Atom™ x7 processor inside Surface 3 is the highest performing Intel® Atom™ processor ever, and we’re excited to tell you Surface 3 is the first product available with this all-new chip. Microsoft chose this processor for Surface 3 because it provides a great balance of battery life and performance. And the awesome thing is that Intel® Atom™ processors have come a long way in the past two years. If you compare the highest-end Intel® Atom™ processor available at that time to the performance of the new Intel® Atom™ x7 processor in Surface 3, the performance isn’t even close – the new processor outperforms the old one across the board.
Surface 3 is an amazing machine and a great value, but just because it’s a great value doesn’t mean it skimps on performance. For those who are familiar with Surface 2, here are comparisons that you might find helpful when telling the story of our next generation device.